Well, as news hit Philadelphia just a few weeks ago that Nordstrom Rack will be moving into the 8-floor space previously occupied by Daffy’s, today, former subscribers to Daffy’s email distribution list got a surprising email found at this link — bit.ly/1dvo9ny. Basically, daffys.com is being turned into, for lack of a better description, an online pop-up shop. The email reads in part —
“We’re going to start gradually, offering limited goods for fashion and home sourced here and abroad. When we make a fabulous buy, you’ll be in on it. We are not going to inundate you with emails. We’ll “pop up” when there is something special to share.
Later, as we expand our definitely different new way of business, Daffy’s knowledgeable buyers will be fanning out across the globe to widen your marketplace.”
So there you have it. For now, it appears the daffys.com website is now selling a small selection of home goods – curtains, sheets, pillows, towels, throws, etc…
Interestingly, it appears that new trademark applications were filed for DAFFY’S (link) and DAFFY’S. HIGH FASHION. LOW PRICES. (link) back in September. So this has been in the works for at least two months. Additionally, the website and the trademark applications both reference Daffy’s, Inc., and 1 Daffy’s Way — the original name and corporate location of Daffy’s — the warehouse location at 1 Daffy’s Way in Secaucus had been on the sale block for several months, so it’s unclear exactly what happened here, but we have a few guesses. Stay tuned to PEUR Postings for the latest developments.